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MonoSol RX made a name for itself in the pharmaceutical industry by introducing an innovative new way to deliver drugs to patients - through edible film. But the company was really so much more than a contract manufacturer, they are an obsessively innovative, high-science company.
We wanted to bring that story front and center, and give them a mark that focuses on the idea of experimentation.
Brand idea: questioning assumptions, being restless, curious and innovative
Packaging is able to present itself as fun & approachable or more buttoned-up when necessary
Employee giveaways: notebooks that remind each person to always be trying something new
Credits
Creative team: Wally Krantz & me