Designing an activity that builds excitement and encourages dialogue

S&P Global was weeks away from unveiling it's new identity. To introduce their 20,000+ employees across the globe to the new brand, and build excitement up to launch-day, our team was tasked to create an immersive online experience.

Initially, this project was envisioned as a promotional website separated into different content sections meant to achieve separate goals. I was interested in unifying that experience and creating something that would approach it in a simpler, more memorable way. S&P Global loved it.

The S&P Global microsite starts with a different question each week, and invites employees to participate. A countdown on the top of the page times how long it is to launch-day.

Each question is structured around what's "essential", incidentally, that's the core idea of S&P Global's new brand.

Before posting a response, employees realize that they will be engaging with the S&P Global community

This shared platform encourages dialogue, and creates a space for play

On launch-day, the countdown hits zero, and the new S&P Global brand is unveiled. Employees are encouraged to share their launch-day experience with other S&P Global offices across the globe

Credits

Creative team: Wally Krantz, Xander Vinogradov, Ken Haller, Kris Louie, & me